About Vaultbook

What we do

We run mobile marketing campaigns for South African and pan-African brands. WhatsApp competitions, USSD shortcodes, promotional mechanics, audience surveys, customer engagement flows. Whatever the brief, the constraints are usually the same: it has to reach a wide audience including the one without a smartphone, it has to comply with WASPA, the CPA and POPIA, it has to be measurable, and it has to launch on the date the marketing calendar said it would.

How we are set up

• WASPA-registered. The Wireless Application Service Providers' Association is the self-regulatory body that operates the Code of Conduct every mobile service in South Africa is bound by. Vodacom, MTN, Cell C and Telkom Mobile require WASPA membership before they will let a service onto their networks. We have been a member long enough that compliance is muscle memory, not a checklist.
• Meta Business Partner. Verified partner accreditation for WhatsApp Business and Meta's wider ad infrastructure. Direct escalation path into the WhatsApp Business team. Days-not-weeks onboarding for new brand accounts.
• Integrated with all four South African networks. Direct technical integration with MTN, Vodacom, Cell C and Telkom Mobile. One technical interface for the brand, four sets of carrier-side reconciliation behind the curtain.
• Johannesburg-based, continent-active. Head office in Johannesburg. Live campaigns across South Africa, sub-Saharan Africa and North Africa — the AFCON 2025 activation is on record.

What we do not pretend to be

We are not a brand agency. We do not write your TV ad. We do not design your packaging. We do not run your Instagram. We are the mobile partner that plugs into the work your brand and creative agencies are already doing, and we are good at the specific bit they would rather not learn.

Who we work with

FMCG brands running promotional mechanics. Telco brands doing customer engagement. Retail running competitions tied to till-slip purchases. Sport and entertainment properties activating around events. Media owners running listener and viewer participation. The common thread is: real consumer volume, real regulatory constraints, real money on the line if the mechanic does not work.