What we are usually asked
- "We have R500,000 to spend on a six-month consumer-engagement push. What is the right channel split?"
- "Our last competition ran but did not move sales. Where did it actually break?"
- "Vodacom are quoting us X per session. Is that the going rate or should we push back?"
- "We want to test SMS vs WhatsApp for the same offer. How do we design that test so the result is not just a noise signal?"
- "We have a hero prize budget. What mechanic actually drives trial vs awareness?"
These are the briefs that get a real answer from us, not a deck full of generic frameworks. Mobile marketing in South Africa is a small, specific industry — the choices are knowable and the trade-offs are measurable. We are happy to be specific.
What this looks like in practice
Strategy engagements range from a single half-day workshop with a brand team through to multi-month retainers embedded with a media agency. We do not have a fixed package because the briefs are not fixed. The first conversation is usually free — if there is a fit, we will scope; if there is not, we will tell you.
What you actually pay for
Twenty years of running mobile campaigns in this market. Direct relationships at the four network operators. Honest opinions on which prize structure will move which behaviour. The data from prior campaigns we are allowed to talk about, and the pattern recognition from the ones we cannot. Nothing exotic — but most briefs do not need anything exotic. They need someone to call the obvious shots correctly the first time.
Frequently asked
- When does it make sense to hire a strategy consultant separately from a campaign agency?
- When the question is bigger than a single campaign. A retainer with us as a strategy partner makes sense for a brand running multiple promotional campaigns a year, or one moving into mobile-led acquisition for the first time, or a media agency that wants the mobile expertise without building it in-house. For one-off campaigns the strategy work folds into the build fee.
- Can you re-analyse data from a campaign we have already run?
- Yes, and we recommend it after most campaigns whether they ran with us or not. There is almost always a buried insight — the day-of-week pattern, the menu screen where 40% of entrants dropped, the geo-cluster that over-indexed against the brand area. Re-running the data on a finished campaign is one of the highest-leverage things a brand can do, and almost no one does it because the agency has already moved on.
- Do you do channel-agnostic strategy or only mobile?
- Mobile is what we know best. If the right answer for a brief is a mobile-light or non-mobile strategy we will say so — we have done this — but we are not the right firm to write a TV-led brand campaign for you.
Want a second opinion?
Whether you are about to commit to a campaign, mid-flight, or trying to learn from a completed one — we are happy to be the second pair of eyes.