| Platform | Interaction | User need | Setup | Engagement |
|---|---|---|---|---|
| Interactive chatbot | Data | 2 weeks | 100% | |
| USSD | Menu-driven prompts | Airtime | Instant | 35% |
| Shortcode | SMS text entry | Airtime | Instant | 35% |
| Microsite | Web link or QR code | Data | Weeks | 100% |
| Mobile app | In-app contests and games | Data | Months | 100% |
Picking the channel
The trade-off is reach against depth. USSD and shortcode entries are instant and work on any handset with no data, which is why they pull the biggest numbers for mass-market promotions where airtime is the prize. WhatsApp, microsites and apps take longer to stand up and ask more of the entrant, but they capture real data and support the richer mechanics: a quiz, a game, a receipt upload, a conversation. Most campaigns we run use more than one, with the simpler channels driving volume and the richer ones driving data.
Analytics and reporting
Full-funnel visibility, not just an entry count.
- •Daily, weekly and monthly timing
- •Hourly entry frequency
- •Entry pattern analysis
- •Geographic performance by region and store
- •Invalid-entry summaries
- •Fraud-attempt summaries
- •Actionable campaign insights
Winner management
Brand-safe draws that hold up when they're scrutinised.
- •Random winner selection
- •Winner verification
- •Prize-claim management
- •Substitute-winner handling
- •Segmented winner pools
- •Multiple-draw management
Not sure which channels fit?
Tell us the audience and the mechanic and we'll recommend the entry mix, instead of defaulting to whatever's easiest to build.